The dynamic dance.
“Reality is made up of circles but we see straight lines.” ~ Peter Senge
According to the brilliant poet John Keats, "Nothing ever becomes real till experienced—even a proverb is no proverb until your life has illustrated it." This sentiment holds especially true for various business models and theories. You may think you know what you’re talking about, but until you’ve lived it, it remains an abstract belief.
This notion became viscerally clear during a trip to Hollywood. I strolled off the plane, brimming with confidence, and headed to an important meeting, convinced that I understood how the marketplace worked. And why wouldn’t I have felt that way? After all, I had created various businesses and advised countless entrepreneurs and organizations.
But during that whirlwind trip, the moviemaking business came alive in a new way. What was hidden from my analytical mind was revealed in the dynamic, experiential world. All the conceptual, linear parts coalesced, and artificial distinctions—such as innovation, branding, sales, and marketing—melted away.
The marketplace, I realized, is a living system. A constantly evolving creation that connects, nourishes, reconfigures, and energizes itself. At its best, it brings ideas to life that enhance relationships—with ourselves, others, and the natural world around us. To be a vital part of it, you must let go of constraining models and become an enthusiastic participant in its wild, improvisational dance.
By actively engaging with its living, breathing essence, you become not merely a participant, but a co-creator in its ongoing evolution of innovation, growth, and meaning. Embrace the unpredictable, the unscripted, and the unknown, for therein lies the true magic of the marketplace—a place where ideas come alive, connections are forged, and the impossible becomes possible.
Stay passionate!